Mattel
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Sales of Fisher-Price Products on the Rise; Mattel May be Recovering from Slump in Sales

Sales of Fisher-Price Products on the Rise; Mattel May be Recovering from Slump

The turnaround plan of Mattel Inc. just might be working to lift sales. For the last seven quarters, the toy company has been struggling with a drop in sales. It has put in efforts to rejuvenate its different brands with the introduction of new toys. The strategies included improved packaging and enhancing its online tactics.

The company's Fisher-Price brand of toys which aims the toddlers and infants experienced a sales growth which allowed Mattel to post a profit for the adjusted earnings in the second quarter.

Reduced Demand for Barbie Leave Mattel with a Global Decline in Sales for the 4th Quarter

Reduced Demand for Barbie Leave Mattel with a Global Decline in Sales for the 4th QuarterWhile a Barbie can bring a smile to a little girl's face, its falling sales rate could not make Mattel Inc., its maker happy this time.

Sale of Barbie Drop Causing a Drag on Mattel

Sale of Barbie Drop Causing a Drag on MattelDolls for little girls is a usually a difficult market to capture. The competition is surely a strong one and the affection of girls can be changing sides. It seems to be quite true for Barbie, as the sales figure seem to drop considerably.

Changing shopping habits hurt Walmart, Mattel

Changing shopping habits hurt Walmart, MattelAmericans' changing shopping habits have continued to hurt traditional consumer companies like Walmart and Mattel, while online retailers like Amazon continued to enjoy growth, according to research firm Comscore.

Barbie to go Bald?

Barbie to go Bald?A Facebook page called “Beautiful and Bald Barbie! Let's see if we can get it made” was launched in December ahead of Christmas. Within just a short period of span, it has gathered as many as 119,000 fans. The page was created with the aim of supporting children with cancer.

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