T-Mobile's aggressive pricing has emphatically punched a hole in rivals Verizon and AT&T, which have little choice but to fight fire with fire to retain existing customers and attract new ones.
In a tightly-competitive market like the U. S., telecommunication services providers have to slash their prices even if their margins and ARPUs have to take a hit. T-Mobile's newest stats and guidance indicate that it continues to inflict pain on rivals.
Marking growing competition in the wireless space, telecommunications giant Verizon Inc. on Sunday announced an unlimited LTE data plan called "Verizon Unlimited," which will take effect on Feb. 13, 2017.
Verizon Unlimited will start at $80 per month for a single/individual line with unlimited data, talking and texting. Users will have to agree to AutoPay and paper-free billing. For families, the new unlimited plan is available for $45 per line for a total of four lines ($180 in total).
During the course of an exclusive interview on Thursday, Neville Ray - the Chief Technology Officer of T-Mobile - said that, within the next one year, the wireless coverage of T-Mobile will be able to match the industry-leading wireless coverage offered by Verizon.
The statement by Ray has come against the backdrop of the fact that T-Mobile's LTE network currently covers approximately 311 million people - in theoretical terms, not the actual number of subscribers - whereas Verizon's LTE coverage is available to a few more million people.
Bigger audience and better share of entertainment has been the major push behind many media deals. Could your favorite drama be heading to your mobile phone next?
Verizon paid greater than $100 million to strike a deal with online-video studio AwesomenessTV. It is being seen as the most recent effort by a mainstream corporation looking for growth in non-traditional video programming, which can attract more number of younger audiences via their tablets and smartphones.
Verizon like all other wireless service providers is trying to wean off its customers from subsidies.
If Verizon cannot reach an agreement related to benefits with worker union negotiators by the end of Saturday, then the workers might go on a strike starting from Sunday.
Telecom giant, Verizon Communications said that it will sell part of its wireline businesses in California, Texas and Florida, to Frontier Communications Corp. in a deal of $9.9 billion in cash. The lines being sold serves customers through TV, telephone and Internet. Frontier will also take $600 million debt of the company.
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