Reports are confirming a big risk to women from the Cigarette companies as they found them the most sensitive target of the tobacco firms to increase their sales.
Officials have cleared in their statements that an alarming hike has been noticed in the number of female smokers recently, which they believe is an important target today of the tobacco companies to keep their market equally strong.
They said that the women and girls are being lured into this habit with the `superslim' branding images. In order to discuss the serious issue, a conference was arranged by the Irish Cancer Society in Dublin yesterday in which the concerned authority cleared its fears and said that one in three Irish women is today a smoker.
Concerns in the conference rose higher when the authority cleared the fact that how tobacco companies are targeting more women. They said that the tobacco industry is primarily attracting more women with their brands that appeal specifically ladies.
Superslim cigarettes are one in the list. Some other strategies that are being followed by such companies are: lighted packaging, feminine colors and names etc.
Ms. Kathleen O'Meara of the ICS said: "Big tobacco firms are misleading women with products which link smoking to femininity and sophistication".