From December 1, cigarettes will be sold in plain packaging. No brand logos, no graphics and no trademarks will be there. This is in order to prevent the tobacco companies marketing their products with attractive tactics.
Following the rejection by High Court in regard of selling Cigarettes in green olive colored pack without trademarks and graphics, the Federal Government and other health agencies have finally triumphed over the big tobacco companies.
Though there seems to be some warnings too against this law. According to the tobacco industry, this will deepen the price competition among several tobacco sellers and as a result cheaper cigarettes will be manufactured to increase the sales.
According to Australia's leading healthcare executives, this legislation aims to finally kick cigarettes and smoking out of their boundaries. They aspire to see an absolute ban on the activity.
As said by Edmund Bateman, the Managing Director of Primary Health Care: “What they're agreeing to is to have a product that's licensed available to people to kill themselves”.
Smoking is injurious to health and therefore it becomes the primary responsibility of every individual to vote against it.
Mr. Fitzgibbon further added, in support of this legislation, even insurers should be allowed to make the health insurance premiums tougher for smokers.