Google has yesterday revealed about its support to the ‘Do Not Track’ (DNT) privacy setting and that the developers of Google Chrome have already started working upon the feature enabling its users to restrict the services of Web tracking for the purpose of targeted advertising.
Google explained that the DNT support could soon prove an important step towards the fast-growing Chrome browser.
Issue gained the interest of the web officials after the new privacy rules were suggested by the Obama administration in February this year, almost a year after of a California congresswoman’s introduction of the Do Not Track Me Online Act of 2011.
"Consumers have a right to determine what if any of their information is shared with big corporations and the federal government must have the authority and tools to enforce reasonable protections", Rep. Ms. Jackie Speier, a Democrat, said last year in a statement about her bill.
After Microsoft, Apple, and Mozilla, who have already rolled DNT support into Internet Explorer, Safari, and Firefox, respectively, the decision has now come from Google too. This will enable the users or the browsers to confirm the websites and advertisers that they don’t want to get followed, said Google officials.