Emaar Malls Group, the shopping mall and retail subsidiary of Emaar Properties has made special arrangements for the 15th edition of Dubai Shopping Festival 2010 which began on January 30, 2010 and last up to February 28.

The popular shopping event is expected to attract a huge crowd and Emaar Malls Group is blending luxury travel and leisure by offering huge discounts on products. The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park are the leading sponsors of the event.

Emaar Malls expects huge response to its signature promotion 'Fly from one Fashion to another'. The visitors have a chance to win holiday's trip to London, Milan, Paris and Tokyo which would be sponsored by Etihad Airways and Etihad Holidays.

Mr. Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said that the developer, having a unique portfolio of shopping and retail choices, would continue its efforts for pushing growth in the retail and tourism sector of Dubai.

Mr. Rafi added, " While Dubai Marina Mall offers the added appeal of a waterfront ambience, Souk Al Bahar's architectural features and spectacular location will appeal to those who prefer the ambience of an old world Arabic souk. Gold & Diamond Park will add glitter to the retail festival with a spectacular array of jewellery."