Google's Project Ara chief talks about the modular smartphone idea

Google's Project Ara chief talks about the modular smartphone ideaA new Time Magazine article has revealed that the publication has recently interviewed Google's Project Ara chief Paul Eremenko and some other employees working on the Project Ara initiative, which chiefly encompasses a modular smartphone idea.

According to the article, Eremenko shared a few details about the Project Ara initiative that was first announced by Motorola, which was previously a Google subsidiary, but has now been sold to Lenovo. It was Motorola's Advanced Technology and Projects (ATAP) group in which Project Ara was housed. Though Google has sold Motorola to Lenovo, it has retained the ATAP group which is now under Google's Android umbrella.

As per the Time Magazine report, based on an interview with Eremenko, Project Ara chiefly aims at expanding the handset-customization capability for smartphone users. The key idea of the project is that smartphone users should be able to customize their handsets beyond ringtones, wallpaper, and body colors.

The Project Ara initiative aims to ensure that smartphone users have the ability to customize the form and function of their handsets. As such, the initiative will essentially be a free, open hardware platform that facilitates the creation of highly modular smartphones.

Towards that end, an endoskeleton, or structural frame, would hold the smartphone modules preferred by the owner, such as a display, keyboard, or extra battery. Users will have the ability to get rid of malfunctioning modules, or to upgrade when new innovations hit the market.