P&G Plan to Revamp Its Brand Portfolio Significantly

P&G Plan to Revamp Its Brand Portfolio SignificantlyLast year, A. G. Lafley, Procter & Gamble's CEO had announced that the consumer goods and personal care products company planned to revamp the brand portfolio majorly. Recently it was noted that P&G plans spin off or sell off about one hundred of its brands by the summer this year.

Jon Moeller, the Chief Financial Officer of P&G confirmed that the P&G has sold thirty five of its brands already from the list.

After the company is through with its brand consolidation, P&G plans to keep its focus on almost sixty five of the leading brands that perform best in the company's list. Cincinnati-based P&G wants to focus on its brands like Tide washing detergent, Gillette razors and Pampers diapers to improve the sales in the concerned markets.

P&G is likely to sell greater than half of its present list in the brands portfolio. P&G had earlier announced that it will sell the business of Duracell Batteries to Berkshire Hathaway. Some other brands that are likely to be struck off from the P&G list are Camay Soap, Scope, Wella and Braun.

P&G has faced a drop in sales in the overseas markets resulting from currency fluctuations. The consolidation of the brands is expected to earn some extra cash for the company and also allow it to perk up its margins.