More Routes of JetBlue to Offer ‘Mint’
JetBlue is surely making its moves to remain in competition with rivals like American and United and is aiming to carve out its name distinctly by luring more business class passengers.
The carrier announced the extension of "Mint," which is a premium feature offering lie-flat seats, to some added transcontinental routes which also includes San Diego-Boston and Seattle-New York.
Robin Hayes, JetBlue President and CEO said "Mint helped traditional business class travelers realize there is a better way. Our plan has long called for strategic growth of Mint on these valuable transcontinental routes, and now is the right time for us to capture this opportunity to bring much needed competition where customers are facing dwindling choices."
The announcement from the Long Island City, New York based carrier comes after a couple of weeks following expansion of Mint to flights in the Caribbean. It is the only airline that features lie-flat service on its regular flights there.
JetBlue recently lost a bid to Alaska Airlines, to acquire Virgin America at an auction. Alaska Airlines will pay $2.6 billion for the San Francisco based airline.
In recent years, mergers have reduced the number of airlines, making the industry more competitive.
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