Google refutes EU’s allegations of abuse of control AdSense and comparison shopping results

Google refutes EU’s allegations of abuse of control AdSense and comparison shopping resultsIn a post published on Thursday, November 3, US tech giant Google has resolutely defended its practices, rebuffing the European Union (EU)'s antitrust claims against the company's advertising and Internet shopping services.

Google's move to fire back at the EU has come against the backdrop of an antitrust inquiry initiated by the European Commission (EC) against Google in April, and the subsequent broadening of the investigation into the company's alleged abuse of control of AdSense and comparison shopping results to shut out its rivals by pushing its own products.

Rejection the EU's allegations of abuse of its dominance with advertising and Internet shopping services to thwart rivals, Google said that the allegations lack evidence, and also added that the vision which the EU evidently has about online shopping is much different from the actual reality.

According to an explanation provided by Google's Senior Vice President Kent Walker in the Thursday post, consumers do not solely reach merchant sites via searching for products. Rather, consumers come across particular stores through merchant platforms, social networking websites, online ads, and specialist searches. In addition, online shops also reach consumers directly.

Meanwhile, voicing a disagreement with the EC's argument that the company's "improved Google Shopping results are harming competition," Google said: "We believe these claims are wrong as a matter of fact, law, and economics."