Natuzzi Italia wins the Red Dot Award for Organic Design Concept for 2019
The Ergo collection, designed by Ross Lovegrove for Natuzzi Italia, won the prestigious Red Dot Award 2019 as a recognition for its organic design inspired by the forms of nature and the use of renewable and recyclable materials.
Pasquale Junior Natuzzi, creative director and stylist of Natuzzi, received the award saying: “The Ergo collection is the synthesis of the past, the present and the future. It represents an intrepid and an unconventional behaviour without missing to spread the Made in Italy message in the world and remembering always its identity. The Red Dot Award is a great result towards the new Natuzzi design vision and the lead to lower environmental impact, both in terms of materials and energy consumption.”
Ergo is the perfect synthesis of the brand’s evolutionary journey. The collection includes a bed, chaise-longue, chandelier, valet stand, chest of drawers, floor lamp, rug and mirror. The furniture boasts FSC-certified wood from sustainably managed forests adhering to strict environmental, social and economic standards. Its components interlock seamlessly, so that each piece can be put together with no need for metal parts or screws. The water-based adhesives used are formaldehyde-free. All finishes are made with natural wax. The only metal used is the aluminium, an endlessly recyclable material. The textile fibres used for the upholstery are organic – linen, wool and cotton. The mattress is in 100% natural latex and the light bulbs used are low energy consumption LEDs.
Established in 1954, The Red Dot Award is considered as one of the most sought-after marks of quality for outstanding design, appraising the best products created every year by the design community from across the world.
The Ergo collection – introduced during the Salone del Mobile 2019 in Milan – is showcased at the Red Dot Design Museum in Singapore, where a temporary exhibition will be presenting this year’s award-winning products.
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