After announcing the launch of Micra in the Indian market, the Japanese auto major Nissan will now be spending much of its time in getting its distribution channel right.
While the company currently has just 20 dealerships in the Indian market, it plans to take the number to 100 dealerships by the end of FY 2012. The firm said in a statement that it is still in the process of establishing the Nissan brand in India, Nissan Motor India, in partnership with Hover Automotive (its sales, marketing and dealer development arm).
It is to be mentioned here that the company is also planning to launch nine models in the Indian market by FY 2012. While its products such as Teana, X-Trail and 370Z have been CBU models in the Indian market, the upcoming models will have high localised content to ensure that the costs are under control of the company.
The company has recently opened dealerships at places like Ludhiana, Gurgaon, Calicut, Jalandhar and Surat.
Nissan Motor India Managing Director and CEO Kiminobu Tokuyama said that the company will now be very aggressive in expanding its distribution channel; in the Indian market.