RIM launches BlackBerry 9800
Canada based Research in Motion (RIM), the maker of the popular BlackBerry family of smartphones has launches its latest offering the BlackBerry 9800 also known as BlackBerryTorch in an event in New York.
BlackBerry Torch features a 3.2in touch-screen interface and the classic slide-out version of the QWERTY keyboard. The device will be the first to run the new BlackBerry 6 operating system which offer enhanced browsing and social networking features.
The universal inbox integrates messages from BlackBerry Messenger tool along with social networking sites like Twitter, Facebook and Windows Live. The users will also be able to easily synchronise their photos, music and contacts between the phone and a computer.
The device will also have pre installed BlackBerry’s application store for making it easier for users to find apps.
The BlackBerry 6 OS brings a universal search option allowing users to search through the entire device and also search through album art and photographs. The new platform will also be available for various older phones.
Mike Lazaridis, co-chief executive of Research in Motion said about the new OS, “This platform is the outcome of Research in Motion’s ongoing passion to deliver a powerful, simplified and optimised user experience for both touch-screen and keyboard fans.”
Analysts say that the new device and the new OS could help RIM retain its position in the market and compete against the rivals Apple and devices based on Android system. Microsoft’s upcoming devices based on Windows Phone 7 could also be a serious competitor in the market.
The announcement of the new platform and the torch after the company was in news for the wrong reasons. Two countries in the Middle East, Saudi Arabia and the United Arab Emirates have announced a ban on the blackberry devices citing security concerns.
The company only responded by saying that it respected both the privacy of the enterprises and the regulatory requirements of government. It did not comment on the discussion with the authorities but said that it is committed to providing services suitable to customers and accepted by the government.
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