Mums, babes turn up in record numbers

BreastfeedingBreastfeeding week was celebrated and mums and their babes turned out in huge numbers setting a record.

A major health message was taken to the public by these mum-babe duos during the Big Latch On.

About 70 mothers turned out at the Botany Town Centre on Friday and they were seen breastfeeding their littlies at 10.30am.

Toddlers were fed at the Haseler Hall in Howick’s All Saints Church at the event convened by La Leche League.

The record of 2009 where 1306 mums turned up to fed their babies was broken by this year’s turn up as 1474 mothers joined from all over New Zealand to feed their babies.

There is a theme for the breastfeeding week every year and this year’s was ‘breastfeeding – just 10 steps the baby-friendly way’. It was aimed at spreading awareness of the international Baby Friendly Hospital Initiative (BFHI).

Women were told about the importance of breastfeeding and how important it was for their babies.

HOTmilk, a company that makes lingerie for pregnant and nursing mums donated 1000 maternity bras and about 600 camisoles for the event.

Lisa Ebbing, the co-director of HOTmilk said, “We wanted to make a difference, even a small difference, to women in need.”