Internet users in rural India to rise to 5.4 million in 2010, study

Internet users in rural India to rise to 5.4 million in 2010, studyAccording to a joint study by the Internet & Mobile Association of India (IAMAI) and market research firm IMRB, the number of internet users in Rural India is expected to grow 30% to 5.4 million in 2010 from 3.3 million in 2008.

The growth is mostly backed by people checking email on the internet. The firms involved in the study say that 85% of the total rural users in 2009 accessed the internet for checking emails.

The firms also said that 13% of the total rural internet users in 2009 used the internet for searching farming techniques while 8% also searched for fertilizers and pesticides. "This is an important point to note considering the importance of farming in rural India. If there are Internet-related initiatives with farming as a focus, these could certainly trigger Internet literacy to rise faster," the report read.

The active internet users are defined as those who access the internet once in 30 days. The study found that 67 per cent of rural users accessed music and videos over the internet. 48 per cent of the people used it for educational research and 42 per cent claim they searched general information on the web.