Five pct increase in guests seen by Dubai hotels

The first half of 2009 saw a five percent increase in the number of guests in Dubai hotels, with the guest numbers reaching 3.85 million, compared to the same period a year earlier. This increase is noteworthy given the fact that the travel sector is suffering because of global slowdown, said the Department of Tourism and Commerce Marketing (DTCM) yesterday. 

In the first half of the year, 64,102 was the total number of GCC guests who stayed in five-, four- and three-star hotels in Dubai, indicating an increase of 35 per cent, compared with the same period last year. An average occupancy of 90 percent was posted by the five-star hotels in the first week of August 2009. 

The reason behind this substantial increase is the DTCM’s summer promotion programmes. 

Via a statement, Khalid A bin Sulayem, DTCM Director General said: “The DTCM's promotions and marketing initiatives, taken up in co-operation with the hoteliers and tourism industry professionals, contributed enormously in achieving the high growth and keeping the tourism economy robust.”

Furthermore, a 17 percent increase over the first half of 2008 was witnessed by the emirate, with Dubai currently comprising a total of 58,147 hotel rooms and flats; 40,943 hotel rooms; and 17,204 hotel apartment flats. 

The industry sources revealed: “What also added to the boost in Dubai hotels' guest numbers is the fact that Dubai hotels continue to lead the world in profitability with net profits, or margins, of 35 per cent in 2009.”

 

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