The Abu Dhabi Media Investment Corp (ADMIC), a private investment company under Shaikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs's ownership, has joined hands with British Sky Broadcasting (BSkyB), the UK-based pay television provider for releasing a new, free-to-air Arabic language news channel all over the Middle East and the North African area in 2012.

The new channel will be located in Abu Dhabi, and will be a 50-50 joint venture between ADMIC and BSkyB.

Shaikh Mansour, an active investor, is at present the head of the International Petroleum Investment Company, which is the owner of 71 percent of Aabar Investments.

Working under the brand of Sky News, the new company is going to supply comprehensive coverage of the local as well as international news agenda via a 24-hour channel which is offering to roll news and current affairs programs, along with a website and other mobile applications.

According to Dr. Sultan Al Jaber, Chairman of the ADMIC and the new venture, the new channel will be significant in the sense that it will be the independent voice for the Arab world, giving an accurate and in-depth reporting of whatever interesting happens in that region.