Tesla to bring back second production shift to meet ‘high demand’ for refreshed Model S/X
Elon Musk, founder & chief executive of Tesla Motors, has announced that the electric vehicle major will increase production with a second shift in order to meet high demand that is has received for the new refreshed versions of the Model S and Model X.
In the email to company employees, Musk confirmed that the retooling for the refreshed version of the Model S and Model X, the two flagship EVs, is almost done, and that the production will jump over the next quarter. In the email, Musk underlined that the two refreshed versions of the flagship models garnered “high demand,” which prompted the company to think about bringing back a second production shift to meet demand. It may be noted here that a second production shift has not happened in the company’s production lines in a long time.
Confirming that the company will bring back two production shifts to the production lines of the Model S and Model X EVs, Musk also urged employees to recommend others for recruiting.
Musk wrote in the email, “Model S/X production lines are almost done with the retooling and will be aiming for max production next quarter. There is high demand, so we are soon going to need to go back to two shifts. Please recommend friends for recruiting.”
The company started recording high demand for the Model S and Model X only after the two EVs were refreshed with additional internal as well as external features. Previously, their sales had been on the downside and the company was struggling to maintain them. That was mainly because of the vehicle programs becoming stale as the company turned its focus on the new Model 3 and Model Y, which cannibalized sales of some of the higher end models.
The EV pioneer breathed some life into the two flagship EVs around a month ago, by introducing refreshed versions of the Model S and Model X.
As per Tesla, the new Model S and Model X now come equipped with a new powertrain, including battery modules, battery packs and drive units that are similar to those of the Model 3/Model Y. in addition, the new versions of the two flagship EVs feature entirely new interiors, and feature significantly exterior improvements. Other enhancements include a heat pump and lithium-ion 12V auxiliary battery.
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