Auto Sector

Performance PR unveils office in Dubai

Well-known public relations company, Performance PR, which serves sports and automotives, recently declared that it has officially unveiled its first regional office in Dubai.

According to a statement by Noel Ebdon, Managing Director of Performance PR Middle East, the London-based agency is looking for opportunities in the region, as the automotive and sports sectors have shown notable growth.

Mercedes-Benz opens largest facility in UAE

The world's largest Mercedes-Benz facility has been established in Abu Dhabi, underlining the importance of the emirate for the German automaker.

According to sources, the largest mixed-use Mercedes-Benz facility in the world will particularly place Abu Dhabi, which recently bought 9.1% stake in Daimler AG, on the global map for cutting edge automotive centres.

The sources further added that group's Emirates Motor Company (EMC) is the sole distributor for Mercedes-Benz cars in Abu Dhabi.