Nike

Nike’s Fourth Quarter Revenue Failed to Keep in Line with Analysts’ Expectations

Nike Inc's revenue growth failed to keep in line with expectations. Additionally, the company's forecast for future orders also missed analysts' expectations. That highlights, the tough time which the sportswear company is going through to keep up with the competition from biggest rival Adidas and others, mostly true for North America.

Mark Parker: Nike shifting focus to software development; “excited” about future plans with Apple

Mark Parker: Nike shifting focus to software development; “excited” about future plans with AppleDuring the course of a recent interview with CNBC, sportswear giant Nike's CEO Mark Parker said that the company has shifted focus from its Nike Fuelband fitness tracking device to software development. Parker also said that the company is "excited" about its future plans with Apple.

Nike exits from wearable technology market

Nike exits from wearable technology marketAccording to a CNET report released on Friday, sportswear giant Nike has abruptly withdrawn itself from the crowded wearable technology market.

The CNET report has revealed that Nike has fired most of the members of its team responsible for the development of its FuelBand fitness tracker. In addition, the company has also cancelled it plans to launch a new FuelBand version.

Nike to introduce sneakers with automatic lacing

Nike to introduce sneakers with automatic lacingNike is working to develop sneakers with an “automatic lacing system” so that the user does not have to tie the laces themselves, according to the documents filed by the company.

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