Days after releasing a "Roadshow" video to attract potential investors for its IPO, Snap Inc. has announced the online availability of its video-recording sunglasses, called Spectacles.

Snap Inc. on Thursday filed updated paperwork with the U. S. Securities & Exchange Commission (SEC) detailing its eagerly-awaited initial public offering (IPO).

Snap Inc., the parent firm behind the messaging app Snapchat, has filed its documents for an initial public offering (IPO) of stock with the U. S. Securities & Exchange Commission (SEC).

In an announcement made on Tuesday, Snapchat ephemeral messaging app said that it is rolling out an extension of the popular face-altering Lenses feature which was unveiled by the company in 2015.

Snapchat's new take on the Lenses feature - which allows Snapchat users to use animated overlays for embellishing their photos and videos - comes as part of the app's latest update; and is called 'World Lenses.'

Social media platform Snapchat is facing widespread criticism for a newly-launched 'yellowface' filter which promotes racist stereotypes of Asians.

The criticism being faced by Snapchat for the new 'yellowface' filter - which was launched earlier this week - marks the second widespread backlash which the company is facing for a filter in recent months. Earlier, in April, Snapchat was widely criticized for rolling out a Bob Marley filter which several people said was the equivalent of 'digital blackface.'

Snapchat has added a new platform called "Discover", which is going to prove a major news update podium for several of the news organisations. This will help the channels share various stories daily.