Social media platform Snapchat is facing widespread criticism for a newly-launched 'yellowface' filter which promotes racist stereotypes of Asians.
The criticism being faced by Snapchat for the new 'yellowface' filter - which was launched earlier this week - marks the second widespread backlash which the company is facing for a filter in recent months. Earlier, in April, Snapchat was widely criticized for rolling out a Bob Marley filter which several people said was the equivalent of 'digital blackface.'