Etihad Airways aims to attract more Tourists to the Emirates

EtihadTo attract more tourists to visit Abu Dhabi, Etihad Airways is launching a company that shall organize desert safaris, hotel stays and other services.

The company, Hala Abu Dhabi, shall be headquartered in the capital and most of the professionals working for the company shall be Emiratis.

Abu Dhabi, by 2012, plans to have 2.3 million hotel guests per year. The emirate is investing heavily in the tourism infrastructure, with developments such as Yas Island, Yas Marina Circuit, and Saadiyat Island. On the island, Guggenheim and Louvre museums shall be located. Last year there were 1.5 million hotel guests and this year the figure may well be above 1.6 million.

Last year hotel rooms increased from 12,800 to 17,500 where as another 5,000 hotel rooms are planned to be commissioned by the end of this year.

The Senior Vice President of Arabian Adventures, Frederic Bardin Informed that his concerns were the large number of tour operators registered in Dubai and most of them lack the experience and qualifications to be a destination management company.

Arabian Adventures, a destination management company established in 1987, is part of the Emirates Group in Dubai and it conducts more than 160 tours and excursions a week. More than 3 million customers have enjoyed the services of this company and this number is growing by about 200,000 every year.