Jaguar Land Rover Creating New Jobs at Solihull

Jaguar Land Rover Creating New Jobs at SolihullAs part of an investment of £1.5bn in new technology, Jaguar Land Rover has decided to introduce as many as 1,700 new jobs at its Solihull factory.

Dr. Ralf Speth, chief executive at the British multinational automotive company, announced the same at the Frankfurt Motor Show. He told that the money would be invested in the development of an innovative aluminium chassis for the upcoming models.

In his words, the company headquartered in Whitley, Coventry, in the United Kingdom, considered its customer base at the heart of their tasks. Thus, if all-new aluminium vehicle architecture of world class was launched, the same could ensure more competitiveness and flexibility as well as efficiency of the company.

Also, exciting new products could then be offered to the firm's wide customer base across the globe.

Dr. Speth said that the announcement meant that Jaguar Land Rover was aimed at pushing the boundaries, thereby redefining premium car ownership.

The first ever model of the company displaying the new architecture would, reportedly, be a Jaguar sports sedan. It is likely to be launched by 2015.

"This all-aluminium architecture project typifies the type of innovative and high value R&D that the UK excels in and Government is supporting through the automotive industrial strategy", said Vince Cable, UK Business Secretary.