Diners in China not biting KFC's "Trust in every bite",
"Trust in every bite", is the slogan for Yum Brands Inc's (YUM. N) KFC website in China.
This message is a part of the company's new campaign "I Commit" which is intended to restore confidence among the customers in its largest market. Many of the customers stopped this food chain stores after the Chinese media reported about excessive antibiotic use by a few KFC suppliers a year ago.
In November a survey found that nearly 40 percent of the respondents were extremely concerned about the use of antibiotics in KFC chickens.
Yum initially predicted that safety fears would quickly fade away after the television report on antibiotics. But the sales figures speak otherwise. As the rate of sales are yet to turn around, and it has pushed back the recovery timeline.
Chinese consumers when interviewed suggest that rather than soothing concerns, the advertisement remind the diners about the food safety scare at the fried chicken chain, which could challenge Yum's mission to revive sales. There's a lot at risk for Yum. It is China's largest Western restaurant operator with approximately 4,500 KFC outlets and the company reaps more than half of its overall operating profit there.
New Zealand News
- Hyundai Motor Corp to create ultra-fast EV charging network E-pit in Korea
- MGE gets six-month extension for South Korea’s Inspire Entertainment Resort development project
- Price of two cheapest trims of Tesla Model 3 electric sedan increased by $500
- Genting Malaysia asks employees to accept reduced pay; executives to take leave without pay
- Tesla to design & build affordable EV in China: Tom Zhu
- Norway’s ICE car sales decline as buyers making shift to EVs
- Pursang launches Retro-inspired E-Track Motorcycle for Euro 14,449 in Netherlands
- ElectReon successfully tests dynamic wireless EV charging system on public road in Sweden
- Volvo to design special Gothenburg Green City Zone for autonomous & related technologies