Operation of Holen to stop in Australia in 2017

HoldenPushing the nation's auto industry into doubt Holden has announced it will stop making cars in Australia in 2017.

The name Holden was as familiar to Australian as is kangaroos, meat pies and football or so the song went, but no more of these cars will be made here after four years.

When the company ceases to produce cars there would be about 3000 job losses. The company has announced it will cease manufacturing operations in Australia by the end of 2017.

The closure of Holden would also prompt the collapse of the components sector employing 18,000 Victorians directly and 6000 South Australians. The supply chain reaches into every state.

David Brown, motoring commentator and the director of Driven Media, believes one word explains Holden's plight and that word is "diversity".

David said, "We're now doing a lot more diversity in cars," He explains that in the 1950s and 60s Holden sold more than 50% of cars in the Australian market.

According to him, research shows design is a major factor when people are choosing a car, along with price, but adds that "disappointingly and surprisingly" safety doesn't rate as highly when shopping for a vehicle.

There has been a movement away from bigger cars, including the Holden Commodore, which has seen a drop in sales mentioned the motoring commentator.