New Study reveals Australians Spending More Money This Year On Online Shopping

Online-ShoppingA recent survey found that Australians are shopping online more recurrently than people in other developed nations. The annual World Internet Project has found the number of online purchases made by Australians grew by more than 46 per cent between 2011 and 2013. With the average consumer now spending $2,616 a year Australians are spending more money shopping online.

A six-year study from the World Internet Project found Australian online shopping is growing strongly, with average spend up 5.8% from 2011-13 after staying roughly flat between 2009-2011.

Men spent an average of $229 on online goods a month, whilst women spent $204.

Researcher Scott Ewing from the ARC Centre of Excellence for Creative Industries and Innovation found Australians making a far greater number of small purchases online, with 46.2% more transactions logged in 2013 than 2011, despite the relatively small increase in spend.

Ewing attribute the growth on higher internet use up from 71% in 2007 to 91% this year and Australians being more comfortable researching and buying products online.

40% of Australians in 2007 never looked for product information online as compared to only 16% this year.

The study put Australians among the top internet shoppers globally, with three among ten shopping online every week as compared to two in ten New Zealanders and one in ten Swiss.