Sainsbury to Display Calorie Count on Wine Labels

Sainsbury to Display Calorie Count on Wine LabelsThe government has praised Sainsbury's initiative to print calorie counts on wine labels. It is no more a secret that alcohol and wine consumption is the biggest source of calorie intake for Britons after a hard day or night at work.

It is a big reason to worry that many Britons are not aware about the calories they consume through alcohol consumption and as a result put themselves at increased health risk. It is believed that printing calorie counts on the wine label will act as an effective weapon to prevent men and women from binge drinking.

Sainsbury has announced that it will highlight the number of calories in a 125 ml glass from 20 of its branded wines. It is known that many Britons are part of binge drinking culture, especially women. Results from previous studies have showed that binge drinking among women has grown at almost double the rate since 1998, i. e. from 8% in 1998 to 15% in 2006. For men, the rate has gone just 1% higher to 23% over the same period.

According to the charity Drinkaware, around 228 calories are contained by a typical glass of wine (250ml). Consuming three glasses of wine is equivalent to two double chocolate muffins.

Top supermarkets in the UK are not happy with Sainsbury's move to print calorie amounts on all its own-brand wines over the next two years. Sainsbury said that it was found by its own research that 85% of consumers surveyed were not aware of calories they were consuming through a glass of wine. Calorie labels on wine glasses will help people make informed decision on alcohol consumption and avoid binge drinking.

Helen Buck, chair of Sainsbury's responsible drinking steering group, said, "We hope that by clearly displaying this information on the bottle, we will be able to help our customers to make responsible choices more easily".