On Wednesday, tech giant Apple released a new iPhone 5s TV ad campaign - which takes the tagline "You're more powerful than you think" - during the Stanley Cup.

The short ad essentially features fitness-minded apps and accessories; and its release comes at a time when Apple is hosting its annual Worldwide Developer Conference (WWDC) in San Francisco. The company has unveiled a feature called HealthKit at the WWDC event.

The key idea behind the new iPhone 5s TV ad is to show how iPhone users can run, swim, and weigh themselves; all while remaining connected to fitness-centric apps on their smartphones and while using different accessories.

The fitness-related hardware which is shown in the new TV ad released by Apple includes Misfit Shine activity tracker, Wahoo Fitness Blue SC Speed/Cadence Sensor, Withings Health Mate, Adidas miCoach Smart Ball, and Zepp Golf Sensor.

The apps featured in the ad include Strong Lifts, TRX Force, Wemo, Misfit Shine, Argus, Withings, Johnson & Johnson Official 7 Minute Workout App, Sprinttimer, and Nike+ Running.

The new TV ad campaign launched by Apple is set to Robert Preston's 1961 tune 'Chicken Fat,' which later came to be known as 'The Youth Fitness Song.' The tune was specifically created as a fitness-centered push by the US government headed by President John F. Kennedy; and was aimed at getting the US kids to become active.