The figures pertaining to sale at McDonald's is definitely not a success story and the fast food chain is losing to significant millennial customers to Chipotle and Panera which are thought to have better quality food.

To create awareness about its food quality and gather its lost glory, on Monday McDonald's rolled out the first stage of its social media campaign called, Your Food. Our Questions." As a part of the campaign the fast food chain is inviting questions from customers regarding food quality which they to submit on the social media channels of the brand.

People are free to ask questions related to food preparation and the fast-food chain will respond in webisodes or other social media content for that is created for the campaign.

Kevin Newell, executive vice president, chief brand and strategy officer for McDonald's USA said, "We're proud of the food we serve our 27 million U. S. customers every day, yet we know people have unanswered questions."

This kind of efforts has been earlier launched in Canada and Australia. Ben Stringfellow, VP of communications at McDonald's USA says that the most recent tactics offers "faster, more straightforward responses to questions about our food."