Wal-Mart Ranked Last in Consumers Satisfaction Report Whereas Publix Ranked Second
Always a big name does not necessarily mean that the customers are fully satisfied with the services and that was proven to the core, as a survey conducted by Consumer Reports discovered that when it comes to customer satisfaction, Wal-Mart listed at the bottom.
The study found the grocery chain, Publix to rank second in the list of all U. S grocery chains.
There were more than twelve categories on which the shopping chains were ranked. The chains were judged on various requisites starting from their services, food quality and prices which they offer.
Publix, the Florida based company got the highest ratings from the shoppers in five categories, which include also include the food and bakery products that are prepared by the store. The only area where Publix scored a rating below average was for the number of locally produced products which it sells.
Wal-Mart Supercenters, which is the major player in the market, was ranked 68, a position which it shared with Waldbaum's and A&P.
Customers rated Wal-Mart as the worst possible chain in six categories which included service as well as cleanliness. The only advantage point for Wal-Mart was its price, where it scored above average.
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