Retailers May Offer More Personalized Customer Experience using GE’s new LED Light Fixtures
General Electric Co.'s, GE Lighting division is collaborating with Qualcomm, the telecommunications firm to develop "smart" LED light fixtures over the last four years which now the companies are taking to the retailers for allowing a more personalized experience for their customers.
The LED light bulbs will pass on a code in the light through Visible Light Communication technology to communicate with smartphones directly through phone cameras.
The technology has the ability to pinpoint the location of customers in store more accurately as compared to various other existing technologies that offer similar services like GPS, RFID or beacon, Bluetooth, Cormac Conroy.
So, when visiting the local retailer next time if a coupon for the item that you are looking for just pops up on the screen of your phone do not be surprised as the light bulbs above your head may just direct them from the retailer's app.
The retailer on the other hand , apart from offering more personalized offers can also apply the technology to locate the in-store customers accurately, to learn ways of displaying things in a better manner and more, using it for their advantage.
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