Facebook Still Won’t Give up on Its Online Store Efforts Trying to Attract more Ads
Is Facebook shifting from socializing to e-shopping?
Facebook has been testing a system that allows e-commerce on its pages. It is being called F-commerce and Facebook is trying it out with a few companies without naming any.
Many retailers have for long considered the potentials of Facebook being used as a lucrative portal for boosting sales as it is the second most visited website worldwide.
Whereas most of the shops direct the users to the retailers website, some of them allow users to buy different products straight from the social network's page.
Although, Facebook will not have a cut from the sales generated through these pages, but thinks that more shoppers visiting its sites will attract larger number of advertises, as well as will increase the revenue.
Facebook is not the only one trying to enter the greater commerce zone. Google, Twitter and Pinterest, the rivals are also on the line to enhance e-commerce potentials.
Earlier front store efforts linked to Facebook have not gained much success, mainly as people do not relate the social platform with shopping.
GameStop started a Facebook store in 2011 April but due to lack of customers shuttered it after just six months.
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