Amazon’s Prime Day; A Closer Look at how did it Go

Now that Amazon's Prime Day is over, it's time to take a look whether this year the online retail giant was able to create some excitement among its Prime members.

Last year Amazon introduced its Prime Day but many shoppers complained that inventory was sold out too quickly and the retailer offered deals on vague items like food containers and shoe horns. Amazon seems to have learnt from last year's event and this year offered a larger number of deals with more inventories.

The results of the annual one day sale were kind of a mixed bag on Tuesday. The sales in the U.S. were kind of flat till 5 pm ET as reported but in the U.K they climbed twelve percent as compared to last year.

Amazon's Prime Day is not only aimed at revenue generation, it's also a way to lure more members to opt for the Amazon Prime membership and to attract larger number of third party vendors to its site.

The third-party merchants selling goods on Amazon give a certain percentage to the company for every sale and there are more than two million such third-party sellers which use the website.

The Prime Day faced a checkout glitch at the beginning but later became the usual retail sales blitz where shoppers eagerly waited for flash deals and day long discount items.