Record Sales in One day Leads to Crash in Apple’s System
Sales of more than half a million Apple's new iPhone4 has crashed the systems of Apple and AT&T. AT&T holds a contract for the iPhone in the U. S. Apple iPhone pre-orders started on 15 June.
After the crash in the ordering systems, AT&T staff had to write down the details of the customers on paper. All the visitors to the sites were getting error messages. This error in the system led to the consumer frustration, and they left the process
Apple has apologized for the crash, it has explained the error as `many order and approval system malfunctions'. Demand for iPhone 4 in UK is also increasing as the operators in the UK are starting to sell the phone on June 24. All the SIM- free- pre -orders on the site were sold in less than 24 hours.
Apple and AT&T had not expected this high rate of demand for their iPhone 4. Apple had recorded the sale of one million iPhone3GS in three days only, last year. Apple has estimated a sale of 10 million iPad tablets by the end of this year. But, two million iPad tablets were sold out in initial two months.
"It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions", the Apple statement said.
AT&T also said that it was the busiest day of online sales, ever.
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