UAE witnesses high-definition TV’s arrival by E-Vision

E-Vision has rolled out high-definition (HD) television, and has become the maiden pay TV provider in the region to bring HD-quality programming to its customers.

In the beginning, E-Vision, which is providing a picture quality four times better than standard definition would provide HD content to its subscribers through its Abu Dhabi TV, Luxe, Fashion TV, Showtime and Al Jazeera Sports channels, and is in talks with other content providers to add to its HD portfolio.

E-Vision's CEO Humaid Rashid Sahoo said, "With HD Television sales now surpassing Standard Definition TV sales according to global indicators, this move is clearly in line with what our customers are asking for with their savvy outlook and sophistication in settling for nothing but the very best in TV programming."

The customers would be able to avail E-Vision's HD service via a new HD set top box. This box also includes PVR (Personal Video Recorder) features such as the ability to pause, rewind and record preferred TV shows.

In order to gain access to 3 complementary HD channels, customers would require paying pay a monthly fee of AED 30, with the HD set top box costing AED 999.

Furthermore, Showtime's Cable Premier Service's subscribers would also be able to enjoy an HD upgrade for an additional AED 45 per month.