M&M to ramp-up Samriddhi network
Mahindra & Mahindra (M&M) has revealed plans to get together with `Samriddhi’ centres to bring out innovative and technologies which will benefit the farming community. Pan-India service centres being set up are being thought of for this cause.
Mahindra has set a target to deliver Farm Tech Prosperity (FTP) to around 10 million farmers by the end of 2020 with the help of this innovative technology with Samriddhi.
75 Samriddhi centres of pan-India have already been set up by M&M, and they are planning to set up 75 more by the end of the current fiscal. These centres are nothing but tractor dealerships which have been transformed to develop innovative farming technologies for the farmers, and to help them increase their productivity thus.
These centres help by educating the farmers and making them aware of the various farming techniques and also the ways in which these techniques may be used wisely to make optimum benefits.
Mahindra is also helping in enhancing development by training women how to drive tractors, and have already trained and generated 600 women tractor drivers last year, with a plan to train 15,000 more by this year-end.
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