Samsung to increase indigenization in India

SamsungSamsung India to increase indigenization of components and produce more of its cell phones in the country. The South Korean giant is working with the Indian Cellular Association (ICA) to advance the component manufacturing industry in the country.

Samsung presently imports important component into the country and assemble them in India. "We are working with government and ICA to promote component manufacturing in India and that will increase indigenisation level," said a company spokesperson.

Leading telecom players will benefit from the new regulation from the government that limits import of cellular equipment into the country and thus helps boost domestic industry. Some Indian brands are growing fast and now have about 17 per cent market share and the performance in the smartphone segment is also considerable.

Samsung has launched mobile phones in every segment in the country and is aiming to increase its market share to 20 per cent in smartphones by December 2010. The company offers devices based of different platforms such as Google’s Android.

Samsung is the second largest telecom player in the country with 17% market share second to Nokia.  The company is a leader in the CDMA handsets in India and is soon planning to launch smartphones based on the network.