Quick Commerce

Indian food delivery giant Swiggy has increased its platform fee to Rs. 17.58 per order, reflecting a broader shift in the economics of online food delivery. The adjustment comes as companies across the sector attempt to balance growth ambitions with profitability amid rising operational costs, including logistics, technology infrastructure and marketing expenditures. While the increase may appear modest at the individual order level, it signals a strategic recalibration aimed at strengthening revenue streams.

India’s food delivery and digital commerce landscape is witnessing a strategic divergence as Zomato has increased its platform fee for customers, while rival service magicpin has opted to maintain its existing pricing structure. The move reflects differing approaches to revenue generation in a highly competitive market where profitability and customer retention remain critical priorities. Analysts believe such pricing adjustments could influence consumer behavior and merchant relationships across the food delivery ecosystem.